Total Value (Last 30 days)
$6.1M
Value Per 1K Fans
$156.48
Performance (Last 30 days)
Followers
38.8M
Posts
35
Impressions
154.9M
Engagement
7.3M
Eng. Rate
4.71%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #67 | Mr Beast | $6.3M |
| #68 | Tennis TV | $6.2M |
| #69 | Chelsea Football Club | $6.2M |
| #70 | 50 Cent | $6.1M |
| #71 | Onefootball | $5.9M |
| #72 | espnW | $5.7M |
| #73 | Ferrari | $5.6M |
Per 1K Fans
| #2734 | Tofas Bursa | $156.93 |
| #2735 | Podpah | $156.89 |
| #2736 | Dutch Handball Federation | $156.76 |
| #2737 | 50 Cent | $156.48 |
| #2738 | Kontinental Hockey League | $156.39 |
| #2739 |  Carshalton Athletic | $156.10 |
| #2740 | Neel | $156.06 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #28 | Yahoo Sports | $7.8M |
| #29 | Jake Paul | $7.8M |
| #30 | Mr Beast | $6.3M |
| #31 | 50 Cent | $6.1M |
| #32 | San Antonio Spurs | $5.6M |
| #33 | ESPNcricinfo | $5.5M |
| #34 | NFL on CBS | $5.4M |
Per 1K Fans
| #535 | Sacramento Kings | $159.87 |
| #536 | Dustin Sleva | $158.51 |
| #537 | Stephen Nedoroscik | $157.64 |
| #538 | 50 Cent | $156.48 |
| #539 | South Florida Bulls Women's Basketball | $153.13 |
| #540 | Texas Rangers | $152.86 |
| #541 |  Tennessee Titans | $151.59 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #1 | Taylor Swift | $37.8M |
| #2 | Snoop Dogg | $18.8M |
| #3 | Kim Kardashian | $12.0M |
| #4 | 50 Cent | $6.1M |
| #5 | Lady Gaga | $4.9M |
| #6 | Dwayne Johnson | $3.9M |
| #7 | Cardi B | $3.8M |
Per 1K Fans
| #32 | Adam Waheed | $171.25 |
| #33 | Lancer | $165.84 |
| #34 | Mo Gilligan | $159.46 |
| #35 | 50 Cent | $156.48 |
| #36 | Druski | $150.18 |
| #37 | Scarlette Douglas | $147.98 |
| #38 | Youngui | $137.85 |
🇺🇸 Entertainment in United States (99 accounts)
View Ranking →Overall
| #1 | Taylor Swift | $37.8M |
| #2 | Snoop Dogg | $18.8M |
| #3 | Kim Kardashian | $12.0M |
| #4 | 50 Cent | $6.1M |
| #5 | Lady Gaga | $4.9M |
| #6 | Dwayne Johnson | $3.9M |
| #7 | Cardi B | $3.8M |
Per 1K Fans
| #1 | Sexyy Red | $294.21 |
| #2 | Snoop Dogg | $212.53 |
| #3 | Adam Waheed | $171.25 |
| #4 | 50 Cent | $156.48 |
| #5 | Druski | $150.18 |
| #6 | Taylor Swift | $134.82 |
| #7 | Dreamville | $124.28 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.